MUNICH--(BUSINESS WIRE)--
Analog
Devices Inc. (NASDAQ: ADI), a global leader in high-performance
signal processing technology, has been selected by Audi to collaborate
strategically within its Progressive Semiconductor Program (PSCP). PSCP
increases engagement between Audi and selected semiconductor suppliers
to enhance the value they bring to the functionality and reliability of
future cars.
Analog Devices, Inc. has been selected by Audi to collaborate strategically within its Progressive Semiconductor Program (PSCP) (Photo: Business Wire)
ADI will provide Audi with pioneering technologies to support their goal
of manufacturing the most innovative and appealing vehicles on the
market. ADI's technologies enable optimized system partitioning, from
sensing to signal conditioning, via digitization and signal processing
in Powertrain, Safety, and Infotainment Systems.
"ADI's expertise and portfolio in high performance signal processing,
its creative energy and relentless focus on new functions and innovation
made ADI an obvious choice as long-term strategic partner in Audi's
Progressive Semiconductor Program (PSCP)," said Ricky Hudi, Chief
Executive Engineer Electrics/Electronics at Audi. "Together we will
break new ground by bringing tailored, innovative and cost effective
solutions to our customers."
This announcement reflects the increasing demand for semiconductors by
the automotive industry. With the complexity of semiconductor-enabled
applications continuing to increase, this collaboration allows both
companies to work more effectively together to engineer greener, safer
and more pleasing cars that are compliant with global regulations and
legislation.
Commenting on the collaboration, Robbie McAdam, Executive Vice
President, Strategic Business Segments group, Analog Devices, Inc.,
said: "We are honored to have been selected as a key innovation ally by
Audi, one of the most successful premium car brands worldwide. The
collaboration is very important for ADI and we are developing tailored
solutions to be ready for when Audi launches its next generation car
platforms. We are confident that by combining Audi's system expertise
with ADI's strength in signal conditioning ICs we'll provide efficient
and optimal solutions."
About Analog Devices
Innovation, performance, and excellence are the cultural pillars on
which Analog Devices has built one of the longest standing, highest
growth companies within the technology sector. Acknowledged
industry-wide as the world leader in data conversion and signal
conditioning technology, Analog Devices serves over 60,000 customers,
representing virtually all types of electronic equipment. With over 40
years as a leading global manufacturer of high-performance integrated
circuits used in analog and digital signal processing applications,
Analog Devices has applied its broad technology base to provide
Automotive-specific IC solutions for more than 20 years. Analog Devices
is headquartered in Norwood, Massachusetts, with design and
manufacturing facilities throughout the world.
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Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130607005704/en/
Analog Devices
Pascal Cerruti, +33(0)1 69 93 97 07
pascal.cerruti@analog.com
or
Porter
Novelli
Camilla Morgan-Giles, +44 0207 853 2311
camilla.morgan-giles@porternovelli.co.uk
Source: Analog Devices, Inc.
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